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Export Marketing Operations
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Export Marketing Operations

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EUR 555.00


International trade involves the professional practitioner operating within a complex environment of marketing techniques and methodologies which are evolving in an ever changing global marketplace. Export Marketing Operations guides the learner on a step by step basis through the essential export marketing methods and systems. All the steps from initial market research, right through to market entry and distribution policies are examined in detail. On conclusion of this subject the learner will be capable of developing an implementing an export marketing plan.

Learning Units in this course:
  • Exporting
  • Introduction to International Marketing
  • Intercultural Management
  • Segmentaton
  • International Product Policy
  • International Pricing Policy
  • International Promotion Policy
  • International Distribution
  • A Business Trip




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Testimonials

  • review12International Trade can be a difficult subject to teach especially to someone like myself, not having had exams since my leaving cert 16 years ago but because of the expert panel, the fully interactive media and the fact I could work in a time that suited me - that made studying so much easier.


    ireland Tony Sheehan, Goods Controller, Inform Nutrition, Cork, Ireland
    ITS Graduate 2002


  • test-lrylovaI much appreciate ITS Accreditation Programme. I learnt a lot of things which were new for me. The teaching method and the structure of presentation of the studied material are both very good and convenient for students. And also I appreciate very good attitude of the tutors towards students that really helps to get over the difficulties. I'm sure that the Certificate will help me in my future career.


    russia2 Lyudmila Rylova, WestLB Bank, Moscow, Russia
    ITS Graduate 2004


  • testibokoI am currently undertaking the international trade specialist course delivered by elearning by the electronic business school of Ireland. It so far I can say that I like the course materials and the online support structure which allows me to fit my learning in when it is convenient for me. This is especially important for me given my many tasks in Nigerian Export Import Bank and other activities. I find the Finance course especially practical since I can post technical questions on forums and receive replies from ICC experts.

    nigeria Dr. Iboko Imo Iboko, Director, Nigerian Export Import Bank, Abuja, Nigeria
    ITS Student


  • lkdungtestWhat does a Vietnamese trade practitioner lack? Exposure to ICC experts, exchange with colleagues working in 'big name' organisations, and especially important - real case studies from all over the world. I got all these invaluable resources from eBSI at a cost which was great value for money. And amazingly enough, studying from home I was able to get an internationally recognized certificate!

    vietnam Le Kim Dung, International Trade Specialist, Hanoi City, Vietnam
    ITS Graduate 2003


  • testabyrneMy experience with the International Trade Specialist Training Programme has opened new doors and presented new opportunities for my company. The course material was concise and laid out in plain easy to understand language. The elearning dimension was of tremendous benefit as I could learn in my own time and the online sessions added to that benefit. The staff at ebsi are exceptionally professional in their methodology and this added significantly to my experience. I have no difficulty in endorsing the ITS accreditation programme and in recommending it to anyone interested in the area of International Trade.

    HSBC Best Student Award Winner 2003

    ireland Aidan Byrne, Managing Director, Blackstairs Technologies, Ireland
    ITS Graduate 2003